Coffee capsule market trends

Increasing demand for coffee pods and capsules in online retail channels

In the past 12 months, the number of coffee capsule orders has increased by 53%, accounting for more than half of the total number of online coffee orders. Keurig’s Nespresso and K-Cup sell coffee capsules online in the US. Nestlé’s sales through online retail channels increased from 2.9% in 2012 to 5%, including sales growth through e-grocery retailers and pure e-commerce operators like Amazon, as well as-Nespresso capsules and other items Consumer sales. The value share of the online retail segment was close to 27% of the single-serve coffee machine market in 2018, and it is expected to further gain a substantial market share during the forecast period.

Europe recorded the highest market share

The European coffee pod and capsule market dominates in Switzerland, with a market share of 16.02% in 2017, followed by Germany, the United Kingdom and Italy. More and more European consumers are willing to pay higher prices for high-quality coffee, as well as increasing interest in specialty coffees and K cups. This is reflected in the number of coffee bars, small roasters, small local brands and baristas Constantly growing. In turn, this has also promoted the European coffee pod and capsule market. As the market value of coffee pods and coffee capsules rises, the number of private label companies entering the European market is expected to increase during the forecast period.

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